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Is Search Engine Optimization Important? The Keys Of Proper Website Optimization
Website optimization can be done in two ways - the good one (white hat) and the bad one (black hat).
White hat optimization refers to legal search engine optimization methods, recognized by the search engines.
Black hat search engine optimization methods are way to deceive your way to higher website ranks. If the search engines discover that (and they mostly do), your web site will get punished and thrown at the end of the search results.
Black hat actually represents illegal methods of building links.
There are 2 parts of search engine optimization - on-site optimization and off-site optimization.
On-site optimization refers to proper inter-linking of your web pages, domain name, page names, page size, HTML tags' optimization (title, meta keywords, meta description, alt tags of images, h1-h6 tags, etc.) and page content.
On-site optimization represents the basics of good search engine optimization and accounts for about 25% of your web site rank in search engines.
Off-site optimization represents to gaining proper links pointing to your website pages. The most essential thing about the linking is which website is the link coming from and what the anchor text is (it has to be relevant to your site content).
Let's suppose we have a site A, which is about dog training, and web site B, which is about earning cash, both linking to your website X, which is also about money making.
In both cases, the link's anchor text should be relevant to your website content and should contain keywords that you want to rank high for. Anchor texts such as click or click here will be utterly useless. As a matter of fact, anything other than your relevant keywords would be useless.
If we suppose that both websites, A site and site B, link to your web site, X, with relevant phrases (such as money making), the link from page B has a higher value than a link from page A, but both have value as they are relevant.
A link is considered a vote from one web site to another. Google pagerank (Google's view of website's value, is between 0 and 10) is another significant element for rankings on Google. The higher the pagerank of the web site linking to you, the higher the link value in Google's eyes. You should get links from all relevant pages, not just pages with high pagerank.
Actually, all links with relevant anchor text, obtained in an approved way, are good for your website ranking. Never end the linking process, even when you rank number 1 on all search engines for your desired phrases.
There are a lot of factors search engines consider when they rank websites, such as page sizes (should be less than 100 KB), domain age, quantity and quality of links, link age and many others. It could take years for your website to acquire your wanted search engine rank.
Search engine optimization is very time-consuming, but provides long-term results and is vital for any online company. If you need search engine submission or other guaranteed seo services, use an expert organic seo company to do the work for you!
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